Plan your perfect

Event / Party

Planning Drinks for Your Event

During the first hour of an event the average guests will consume two drinks and one drink during each following hour.

When planning an event serving wine, beer, and spirits, the general rule of thumb is:

  • 50% will prefer WINE
  • 20% will prefer MIXED DRINKS
  • 30% will prefer BEER

If you do not anticipate serving mixed drinks at your event, then you should plan on 60% of your guests consuming wine and 40% beer.


White, red, sparkling: Do I need all of these? Consider a few factors:

  • The time of day you are hosting
  • The food you are serving
  • The theme of the party
  • The climate of the party setting

What temperature should I serve my wine?

  • Whites @ Blushes: 55 – 60, refrigerate a few hours
  • Reds: 60 – 65, refrigerate for 15 minutes or chill in an ice bucket for 5 minutes
  • Champagne/sparkling: 45, refrigerate and keep chilled in an ice bucket


Like wine, beer comes in different styles and bodies and can be paired with food. The Fridge offers a huge selection of different craft, domestic and import beers.

Beer Suggestions by Style:

  • Light Bodied: Miller High Life, Coors, Budweiser, Rolling Rock, Corona and all light beers.
  • Light to Medium Bodied: Boulevard, Miller Genuine Draft, Dos Equis, Bleman
  • Medium Bodied: Heineken, Warsteiner, Negra Modelo
  • Medium to Heavy Bodied: Tallgrass, Stela Artois, Samuel Adams Boston Lager
  • Heavy Bodied: Guiness Draft and Left Hand Milk Stout

Spirits & Mixed Drinks

To help make your party special and extra memorable offer a “signature cocktail.” Signature cocktails are a great addition to any event, especially themed ones. Generally signature cocktails feature one or two spirits combined with different juices or mixers.

The Fridge carries different types of spirits and mixers to help you make the perfect cocktail. And don’t forget to visit The Hat for those extra pieces you may need including lemons, bloody mary mix, and cups.

To help you further with your cocktail decisions, here are some recipes for popular mixed drinks. These can easily be adapted into signature drinks with just a small twist on the classic.

Helpful Hints When Selecting & Servicing Wines

Older and fuller-bodied reds are best served decanted.

When buying Champagne/Sparkling for a toast, we suggest an Extra Dry, since it it’s slightly sweeter than Brut.

A 750ml bottle of Champagne will fill up more champagne flutes (8 flutes) than wine glasses (5 glasses).

Match the weight of the food to the weight of the wine

Wine Measurements

*Serving equals a 5 oz pour. All numbers are approximate.

750ml = 5 servings

1.5 L = 10 servings

1 Case (12 750ml bottles) = 60 servings

Kegs or Bottles?

Kegs can be a good investment if you plan on having a lot of people at your event or if you want beer to be the beverage of choice.

Helpful Tip

Measurements for Distilled Spirits

(Bottle Size = Metric Measure = Servings per bottle*)

Fifth = 750ml = 15*

Quart = Liter = 20*

Half Gallon = 1.75L =35*

*Serving equals 1.5oz jigger. All numbers are approximate.

Need help planning your next event?

Please fill out the form below to contact the Central Market Wine & Spirit experts

September 27, 2018

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Years Serving 70 Years Serving
Different wines 500 Different wines
Types of liquor 1200 Types of liquor